DESCRIPTION
A leading German brand of home appliances which is a late entrant in an already crowded home appliances market needed high impact and low budget communication and media strategy to get quick awareness and top-of-mind recall.
A leading German brand of home appliances which is a late entrant in an already crowded home appliances market needed high impact and low budget communication and media strategy to get quick awareness and top-of-mind recall.
Guerrilla marketing and media strategy, Brand Integration across relevant lifestyle channels and programs, Cricket associations and placements, Sponsorship in a lead GEC reality show.